BEHIND THE BRAND : BELL & ROSS

FROM THE COCKPIT TO THE WRIST

Precision Instruments by Bell & Ross

 

Some professions require absolute precision. When success depends on perfect timing and every second counts, having a watch able to meet the most rigorous of standards becomes absolutely imperative. Reliability, performance and resilience are essential for these special timekeeping instruments.With their shared values of performance and excellence, Bell & Ross regularly works alongside elite units of the Armed Forces to design timekeeping instruments with specific functions or to celebrate particular events. Today, astronauts, fighter pilots, armed police and special law enforcement, submariners and even bomb disposal divers use Bell & Ross watches not only as a tool when completing their missions, but also a constant ally.

 

To ensure that a watch perfectly meets the expectations of its users, Bell & Ross gathers experts with complimentary know-hows to achieve a single objective: to create a utilitarian watch. Professional users, designers, engineers, and master watchmakers combine their expertise and experience, following the same motto: the essential is never compromised by the superfluous.

 

 

FUNCTION DRIVES DESIGN

Bell & Ross draws its inspiration from the history of aviation and the military specifications that accompany it, each time carrying out a technical or visual feat to produce an instrument of the highest quality. Their watches meet four basic principles: legibility, functionality, precision and reliability. Thus, every detail has its purpose, its function. This technical precision is expressed through pure lines and timeless elegance.

Because he wants to reach for the stars and explore the ocean depths… Because he lives out his passions to the fullest, man has always measured himself against time, turning a few seconds into a moment of eternity.

 

THE ART OF FINE SWISS WATCHMAKING

Bell & Ross’ reputation is built on the legibility, water-resistance, functionality and precision of its precious timepieces. They show unique watch-making expertise while satisfying the strictest professional requirements.

It is in Switzerland, in the production facility at La Chaux-de-Fonds, that master watchmakers conceive, assemble and fine-tune each Bell & Ross timepiece. Their art and craftsmanship come alive in each precise measurement and in the strict quality controls and attention given to each step of the process, however complex the mechanism.

INNOVATIONS AND EXCEPTIONAL WATCHES

Every Bell & Ross watch is an exceptional piece built around a highly complex and precise mechanism that, day after day, takes part in the conquest of the sky, land and sea.

The brand’s history is epitomized by three exceptional timepieces that have become benchmarks due to their mechanical sophistication and technical mastery: The Vintage Heure Sautante, the first watch equipped with a jumping hour display and a power reserve indicator. The Hydromax, the diving watch mentioned in “The Guinness Book Of Records” for it’s water-resistance to 11,100m. The BR-X2, the square watch made from sapphire crystal and equipped with an ultra-slim self-winding tourbillon movement.

Timepieces perfectly suited for professionals in extreme situations.