IWC & Laureus Sport for Good Foundation


Tonight, Art Of Time hosts IWC and Laureus Sport for Good Foundation to celebrate the partnership between the Swiss watch manufacturer and the Laureus Sport For Good Foundation to launch their latest special edition watch for the Foundation.

IWC Schaffhausen has supported the work of the Laureus Sport for Good Foundation since 2006. Through more than 150 projects worldwide, the Foundation has to this day helped to make better lives possible for around 1.5 million children and young people.

As Founding Partner of the Laureus Sport for Good Foundation, IWC Schaffhausen has enthusiastically implemented the Laureus philosophy with a wide variety of activities, providing financial support and also by direct involvement in the frontline work of the Laureus Sport for Good Foundation.

As part of this cooperation, the Schaffhausen watchmakers launch a limited special edition watch each year. Part of the proceeds from the sale of these watches goes to support the social sport projects run by Laureus Sport for Good.

Laureus World Sports Academy Member Mr Kapil Dev, a legend of Indian cricket graced the event to launch the latest IWC “Laureus Sport for Good Foundation” special edition watch. Mr Kapil Dev was one of cricket’s greatest all-rounders. When he retired in 1994, he had made 5,248 runs with an average of 31.05, and held the world record for the most wickets taken with 434 test wickets. He is now a Laureus Academy Member.                


Mr Kapil Dev assured he interacted with every guest at the event and was very pleasantly obliging everyone who wanted to take pictures with him. A special moment that we managed to capture was the interaction between IWC Schaffhausen, Regional Brand Director, Mr Luc Rochereau and the cricket icon Mr Kapil Dev. Later in the evening, Mr Dev also signed a few cricket balls as momentos to distribute among the guests at the event.


The elegant Da Vinci Chronograph Edition “Laureus Sport for Good Foundation” is one of the highlights of the current Da Vinci collection and already the eleventh in the series. It is limited to 1500 pieces and, once again, the colour of hope for disadvantaged children is blue.

Every year since 2006, IWC Schaffhausen has launched an exclusive special edition for the Laureus Sport for Good Foundation. The watches feature a characteristic blue dial and an engraving on the case back. This engraving depicts the winning picture from a drawing competition for children and young people, which is organized by IWC each year throughout all the Laureus Sport for Good projects. 

This year, the jury chose the drawing by 12-year old Hou Ye from Shanghai. His winning picture shows himself on skis setting his personal best time. The arrows surrounding him symbolize his lack of fear as he shoots forward.
Despite his mental handicap and limited motor abilities, Hou Ye dreams of skiing and is participating in one of six Special Olympic East Asia programmes. Their aim is to make it possible for young, mentally handicapped people to participate in sport and sporting competitions.

“We want to give children and young people all over the world the best-possible start to self-determined lives. And here, sport can play an important role. In many cases, people with some form of mental impairment are particularly likely to be ostracized or neglected by society. In Laureus sports projects, they are respected and appreciated and learn how to surmount barriers. I’m proud that we can make some form of contribution.” 

—Georges Kern, CEO of IWC Schaffhausen 

The elegant Da Vinci Chronograph Edition “Laureus Sport for Good Foundation” has a diameter of 42 millimetres. Newly designed articulated strap horns and curved lugs ensure that the black leather strap from Santoni fits comfortably on the wrist. The in-house 89361-calibre chronograph movement with a 68-hour power reserve draws its power via a double-pawl automatic winding system. Thanks to the flyback function, this stainless-steel watch allows ongoing chronograph time measurements to be instantly “deleted” and a new measurement started without an intermediate stop.


Laureus Sport for Good is a charitable organization founded by Daimler and Richemont in 2000 with the aim of using the power of sport to end violence, discrimination and disadvantage, proving that sport can change the world. Laureus supports more than 100 programmes that use sport to drive social change in around 40 countries.

As Edwin Moses, Chairman of the Laureus Sport for Good Foundation says: “Everyone at Laureus shares a common belief that sport is a universal language which has the power to speak to people across the globe, whatever their colour or creed.”

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