Founded in Geneva in 2020, ID Genève represents a new generation of Swiss watchmaking built around sustainability, transparency and circular innovation. Created with the ambition of redefining luxury through responsible craftsmanship, the independent Maison develops Swiss-made mechanical watches using recycled and circular materials while embracing environmentally conscious production methods. Combining contemporary design with traditional horology, ID Genève challenges conventions by proving that luxury watchmaking can unite precision, innovation and sustainability without compromise. Today, the brand continues to pioneer a new vision for watchmaking where craftsmanship and environmental responsibility exist in seamless harmony.